In the wake of digital newsletters, you’ve probably heard of, or subscribed to theSkimm.
theSkimm was founded by former college roommates, Carly Zakin and Danielle Weisberg.
Both Zakin and Weisberg were working at NBC as producers, before they decided to quit together, and pool their focus on a business venture they were discouraged from pursuing time and time again.
In an exclusive interview with Business Insider, the cofounders said they were, “turned down by ‘hundreds’ of venture capitalists who saw no value in creating an email company.”
Our friends who were smart and had great jobs and knew everything about their industries would come home and ask us what was going on in the world. That was our job. That’s what we did for a living.
We read all day long, and we reported on the news and our friends didn’t do that. They had other things to fill their time with. It wasn’t a matter of intelligence, and it wasn’t a matter of interest; that’s not what they were being paid to do.”
By following their passion for journalism, the two settled on a simple idea: unite in picking the most important news stories of the day, and send it out every morning via email.
However, theSkimm was met with anything but admiration from potential lenders.
When we started theSkimm, we started meeting with investors, industry experts, and everyone was like, email is dead — this is a really bad idea. But they would email that to us.
Unable to be dissuaded, the founders trusted their gut in that email was an effective tool for marketing.
Since scaling, mogul celebrities like Oprah have joined theSkimm’s platform.
— Oprah Winfrey (@Oprah) October 15, 2014
Former first-lady Michelle Obama considers herself a ‘Skimm’er,’ and the platform has even partnered with advertising her Let Girls Learn advocacy.
The website’s slogan claims it “makes it easier to become smarter,” since it briefs readers on the most talked about topics that day.
“TheSkimm has turned into the holy grail for book publicists right now,” Business Insider quotes Victoria Comella, director of publicity at HarperCollins, “It taps into the exact right audience — young women who are by all accounts the highest demographic of book readers out there. There used to be Oprah, now we have theSkimm.”
Not wanting to channel intelligence through email alone, the partners have created theSkimm app, “a subscription service that gives you all the info you need for the future.”
As the company continues to grow, these two empresses continually hold a large influence over the distributed content.
Of our team of 41, only five are on the editorial team. We still touch every word and see every word.
Undoubtedly fueled by their passion for knowledge interconnections, theSkimm proves it will remain changing what it means to be in the loop.
We want you to be able to go to any work or social event and talk to anyone about anything. We love doing that, we love picking the stories every day — it’s the easiest and best part of our day. The last edit is made every morning at 5:58.