How to Increase Your Website Traffic and Gain Trust Through Expert Content Roundups

When it comes to making a name and brand for yourself, one of the best ways to accomplish this is through association. As a content creator and blogger, I know the value in always offering my audience the best content possible in exchange for increased traffic. At the same time, I also know it’s important to cover the latest trends in business and entrepreneurship, as well as the well-known players in our industry.

A great method for accomplishing all of this is through the use of expert roundup posts. The concept of an expert roundup post is quite simple. Instead of creating an original content article of your own, you can instead ask a single question to various experts within your industry and compile all of their answers to make one huge resource post. This is something I’ve continually been a part of on both sides — as a contributing expert and as a content creator on my own site.

The value in expert roundups is also quite phenomenal. Your audience will get value from all of the expert feedback within your article, and your site will also benefit as well. Not only will you have the brand and name association of industry experts on your site, you will also likely see additional social shares, backlinks and traffic coming from any experts who decide to promote the content as well.

This is the magic of expert roundup posts, and to help you understand the process and benefits even further, I wanted to showcase some of the best roundups across the industry — each focusing on different niche audiences, customer relationships and information. All of this is key to understand when creating an expert roundup, as you want to make sure you can provide as much value as possible.

Get started by reviewing each of the expert roundups below and how they display their expert content.

10 Industry Experts Share Their Best Advice About Replacing Legacy Retail Systems

This post is effective because the world of business, software and customer management is fast-changing and people want to hear from the experts. While some businesses will always be ahead of the curve, there is no excuse for others to fall behind. Through the feedback from ten different industry experts, not only did Vend create valuable content for their audience; it also covered an important focus that relates to nearly all businesses that deal with customers.

90 SEO Experts Talk White Hat Link Building, Outsourcing And Scaling

No matter what type of online business or brand you have, SEO and search rankings are going to play a huge role in your success. With Google algorithms and SEO best practices changing all the time, Ahrefs created a roundup on white hat link building, outsourcing and scalability by asking 90 of the top SEO experts for their best feedback and tips. Not only will you find some great SEO advice and resources, you will also likely come across several names you are already familiar with in the world of search rankings and SEO, like Rand Fishkin and Neil Patel.

51 Branding Experts Share Their Favorite Logo Designs

The success of any company lies within the way a customer feels about their relationships with the brand. This is something that can clearly be seen through some of the top logo designs in the world today. For example, brands like Nike, McDonalds, Apple and Microsoft don’t even need to have a name shown on their logo for millions of people around the world to still know their brand. In this roundup, more than 50 branding experts are asked about their favorite company logos and why some stand out more than others.

How to Create an Expert Roundup of Your Own

After seeing some of the top expert roundups within the world of business, branding and marketing, it’s time to think about creating one of your own.  The first thing you need to do is come up with a single question to ask to a wide range of experts within your industry. Next, you will need to create a list of experts within your industry and send them a quick email asking if they would like to participate in your upcoming roundup, along with the question you’d like answered. This can usually be done by doing a search on Google for “industry name” + “experts” or “blogs.” You can also search Google for “expert roundups” to find live versions like the ones above, which will provide you with a list of experts who’ve already participated in such articles.

Once you’ve had enough responses come in, it’s time to go live with all of their answers on your site in a unique article. For the best results, be sure to include the experts’ name, profile photo and link back to their site. Also, share the live article with all of your audiences and social channels, and don’t forget to reach out to each of the experts who participated and letting them know the content piece is now live. If your post is doing extremely well, follow up with all participants again in a few weeks and let them know how well it went, along with the request of another social share.

Expert roundup posts are working extremely well for websites and brands of all sizes, and they can work for you too.

Zac Johnson has 20 years of experience in the online marketing and business space. You can learn more about Zac through Blogging.org

Profile photo of BusinessCollective
BusinessCollective

BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.