All You Need To Know About 50/50 Day: When, Where and How You Can Get Involved

For feminists, women, and protestors alike, the first 5 months of 2017 have been quite something.

For the uninitiated, 50/50 day was founded by award nominated filmmaker Tiffany Shlain. Shlain’s feature film will highlight a significance of issues that revolve around the most prominent subjects affecting women today. Partnered with Let It Ripple, the film takes its audience back 10,000 years, and considers every circumstantial factor that accounts for the setback of women’s rights issues.

“50/50 gives the 10,000 year history of women + power — from setbacks and uprisings, to the bigger context of where we are today. Using her signature, cinematic-thought-essay style, Emmy-nominated filmmaker & founder of The Webby Awards Tiffany Shlain brings us on an electric ride to explore, where are we really on the greater arc of history of women and power? And what’s it going to take to get to a #5050 world — not just politics and board rooms, but truly shifting the gender balance to be better for everyone.”

But the film has a much larger vision than cultivating a visionary audience. The film plans to educate and empower women- and actually encourage women to work towards a change.

The 2017 election has provoked a proliferate aggregation of human rights issues that have otherwise been neglected over the years. A rise of division in our country has subsequently aroused an acceleration in protest.

50/50 was originally released and viewed on October 27th, globally live on TEDx, news platform Refinery 29, and Comcast’s streaming platform Watchable. Now, the film is scaling its perspective on women’s rights globally, and actively challenges viewers to participate in the movement, by hosting over 3,400 screenings worldwide.

Active support is encouraged after screenings take place. Let It Ripple provides a variety of ways you can get involved and making a difference, from posting on Facebook, to reaching out to organizations.

Sample Facebook Post: Join the movement on May 10th for 50/50 Day where thousands of companies, schools, organizations, and homes around the globe — women, men, all genders, all ages — will screen the short film 50/50: Rethinking the Past, Present, and Future of Women + Power; engage with free discussion materials that bring to life important research and join a 24-hour global LiveCast Q&A featuring prominent leaders discussing the intersection of gender and economics, health care, environment, politics, race and so much more. #50/50Day. Sign up for FREE at!

After the film screening, there will be a roundtable, where discussions, conferences and meetings with powerful female leaders will be held to examine and execute the different ways you can to involved in our communities and make a difference.

Check out the 50/50 Day trailer below, and be sure to head over to Let It Ripple to find out how you can join the movement.

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Julia Ismail

Julia likes Nickelback & is unapologetic about it.